Fundamentals of Investments withstudent CD Stock Trak Powerweb or Strategic Marketing Management Cases

Fundamentals of Investments withstudent CD + Stock-Trak + Powerweb

Author: Charles J Corrado

Fundamentals of Investments was created to: 1. Focus on students as investment managers, giving them information they can act on instead of concentrating on theories and research without the proper context. 2. Offer strong, consistent pedagogy, including a balanced, unified treatment of the main types of financial investments as mirrored in the investment world. 3. Organize topics in a way that makes them easy to apply—whether to a portfolio simulation or to real life—and support these topics with hands-on activities.

The approach of this text reflects two central ideas. First, there is a consistent focus on the student as an individual investor or investments manager. Second, a consistent, unified treatment of the four basic types of financial instruments—stocks, bonds, options, and futures—focusing on their characteristics and features, their risks and returns, and the markets in which they trade.

Table of Contents:

Chapter 1: A Brief History of Risk and Return

Chapter 2: Buying and Selling Securities
Chapter 3: Security Types
Chapter 4: Mutual Funds
Chapter 5: The Stock Market
Chapter 6: Common Stock Valuation
Chapter 7: Earnings and Cash Flow Analysis
Chapter 8: Stock Price Behavior and Market Efficiency
Chapter 9: Interest Rates
Chapter 10: Bond Prices and Yields
Chapter 11: Corporate Bonds
Chapter 12: Government Bonds
Chapter 13: Mortgage-Backed Securities
Chapter 14: Stock Options
Chapter 15: Option Valuation
Chapter 16: Futures Contracts
Chapter 17: Diversification and Asset Allocation
Chapter 18: Return, Risk, And the Security Market Line
Chapter 19: Performance Evaluation and Risk Management

New interesting textbook: 365 Fish or Bob Garners Guide to North Carolina Barbecue

Strategic Marketing Management Cases

Author: David W Cravens

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.