Team Sports Marketing or Back Off

Team Sports Marketing

Author: Kirk Wakefield

Business/Sport Management

Team Sports Marketing

Kirk Wakefield

"Kirk Wakefield has crafted a textbook that is quite useful for students, scholars and faculty members interested in sport marketing. Kirk combines humor, accepted marketing theory and practice, and empirically tested research to provide readers with material that can be applied to the discipline. Those interested in obtaining a better understanding of sport marketing will find this book ideal."
— Gregg Bennett, Director, Sport Marketing Lab, Assistant Professor, Sport Management, Texas A&M University

"Team Sports Marketing sets the standard for sport marketing literature by providing a good overview of both basic and detailed sport marketing concepts and how they are applied to the sport product. With clear and concise real world examples based on extensive research, this book delivers a quality instructional and practical guide for both students in sport marketing as well as the serious sport manager.
Clearly and engagingly written, it combines great insight gained from in-depth research and practical application to illustrate how the business behind the sport industry works. For its substance, it should be within easy reach of anyone interested in managing in sport."
— David Peart, Vice President, Sales and Marketing, San Francisco 49ers

"Team Sports Marketing represents the cutting edge in sports marketing knowledge and practice. Kirk's extensive experience with professional sports teams at all levels and all types, coupled with well-founded theory and research, makes this a perfect book for sports marketing classes everywhere. This book was written forprofessors who want to give their students the best preparation for landing that entry level positon in professional sports and to enable them to move up the ladder in the sports industry."
— Scott Kelley, Professor of Marketing and Director of the UK Center for Sports Marketing, Gatton College of Business and Economics, University of Kentucky

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author
Kirk Wakefield dispels this argument by demonstrating that effective sports
marketing epitomizes the science and art of marketing across any context. At the core
of sports marketing is the creation and enhancement of fan identification, where
consumers are not just loyal customers, but have become brand fanatics.

Team Sports Marketing shows that while many aspects of sports marketing are
thought to be unique to the field, other product and service sectors would do well to
learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers
into fans. Moving beyond principles of marketing, Team Sports Marketing is
packed with examples of best practices and covering subjects as diverse as
sponsorships, season ticket sales, venue management and all topics in between. Team
Sports Marketing is a must read text for students and managers in professional and
collegiate sports.

Support materials for professors and students are available at teamsportsmarketing.com.

Kirk Wakefield, Ph.D., is Professor, Sport Sponsorship and Sales, and Chair of the Marketing Department, Hankamer School of Business, Baylor University.

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Back Off!: How To Confront And Stop Sexual Harassment And Harassers

Author: Martha J Langelan

Back Off! is filled with real-life success stories from women who have stopped harassers cold: Sharon, who succeeded in stopping a whole crew of habitual harassers in a city park...; Stephanie, a ten-year-old who confronted and escaped a child molester...; Catharine and Molly, who stood up to their landlord and stopped him from harassing the tenants...; and dozens more. From an eight-year-old who successfully challenged two young harassers on the playground to an organized group of fifty women who confronted a dockworker in response to an attempted rape on the job, here's what they did, how they did it - and how you can do it, too. Back Off! is the first book to focus on the direct-action tactics that work and the first to deal with harassment everywhere it takes place, in both blue-collar and white-collar jobs, at school, on the street, on the bus or subway, in the park, even in church. Back Off! examines the dynamics of sex and power in sexual harassment, the motives behind harassers' actions, and why traditional responses such as appeasement or aggression don't work, and describes the successful resistance strategies that you really can use - including nonviolent personal confrontation techniques, group confrontations, administrative remedies, and formal lawsuits.

Ilene Rosoff - WomanSource Catalog & Review: Tools for Connecting the Community for Women

Martha Langelan'sintention with this book is to provide innovative, bold and original techniques and strategies used by the 200 women who contributed to it, to coounter covert and overt sexual harassment in everyday situations. As Martha remarks in her introdction, "The fact is, the law does not have much experience with sexual harassment, and women have a lot." (Weighty words coming from an attorney.) You probably won't find most of these remedies in any formal studies of sexual harassment or legal guides, but that is exactly the point.

Table of Contents:

	Preface	13
Pt. I	The Culture and History of Harassment and Resistance
Ch. 1	Sexual Harassment: The Beginning of the End	21
Ch. 2	What's Going On Here? Why Do Men Harass Women?	37
Ch. 3	The Roots of Successful Resistance: Civil Rights, Self-defense, and Nonviolence	75
Ch. 4	Confrontation: Stopping Harassers on the Job and on the Street	96
Pt. II	The Success Stories: Confrontation in Action
Ch. 5	When Children Are the Target: Kids Who Defend Themselves	139
Ch. 6	When the Job Becomes a Misery: Confronting Harassers at Work	153
Ch. 7	Deep in Hostile Territory: Confronting Harassers in Male-Dominated Jobs	178
Ch. 8	Not All Men Harass: Men as Allies for Women	201
Ch. 9	Construction Workers, Subway Creeps, and Other Daily Hazards: Confronting Harassers in the Community	226
Ch. 10	When Your Minister Is a Molester, Your Professor Is a Lech, or Your Landlord Is a Sleaze: Stopping Harassers in Power Positions	257
Ch. 11	Confronting Muggers and Burglars: Self-defense in a Robbery	281
Ch. 12	Confronting Rapists: Self-defense in a Sexual Assault	294
Ch. 13	There Is Strength in Numbers: The Power of Group Confrontations	309
Ch. 14	Where Do We Go from Here? Community Strategies for Ending Sexual Harassment	330
	Appendix A The Confrontation Survey	336
	Appendix B Your Legal Options: Sexual Harassment and the Law	340
	Appendix C Resources for Action: Further Reading and Organizations	360
	Notes	369