How to Build and Market Your Mental Health Practice
Author: Linda L Lawless
The help you need to continue helping those in need
This book is for mental health professionals who wonder how to survive in the constantly changing mental health services marketplace. It provides crucial advice on how to build and run a mental health practice while serving clients and coping with the seemingly endless series of adjustments, documentation requirements, and ethical dilemmas that confront the profession today.
Successful psychotherapist and practice consultant Linda L. Lawless takes you step by step through the process of evaluating your current position, choosing a professional path, and taking decisive action to achieve your business goals. She covers the nuts and bolts of the business side of private practice—including renting office space, securing referrals, billing and record keeping, and office management.
This accessible guidebook also shows you how to:
- Market your services effectively and ethically
- Enhance your professional reputation
- Build a steady client referral base either inside or outside the managed care system
- Position yourself to serve client and community needs, while building the kind of practice you want
Supplemented with dozens of sample brochures, business plans, marketing plans, and self-assessment exercises, Therapy, Inc. is the book that beleaguered therapists and counselors have been waiting for.
Pierre R. Nunez
This guide teaches business skills for developing and marketing an independent clinical practice in mental health. It offers step-by-step guidelines to help clinicians think through such issues as developing a professional identity and choosing an area of specialization as well as creating a business plan and marketing professional services. Sample marketing plans and brochures are provided to illustrate marketing strategies. The author seeks to promote the clinician's ability to succeed in an increasingly competitive, managed care-oriented marketplace by applying basic practices used in small businesses. These help structure and organize the practice-building process. The intended audience for this guide consists of advanced trainees in mental health, new practitioners seeking to build independent practices, and experienced clinicians who wish to enhance or rebuild practices eroded by managed care or increased competition in the mental health marketplace. The guide features specific examples and illustrations of recommended strategies in the practice assessment and development process. The examples include marketing plans, brochures, advertisements, and announcements as well as the selection of an appropriate target audience or client base. The bibliography lists other important resources for materials, advice, and information on practice issues. This guide is a welcome and much-needed resource for independent practitioners and advanced trainees who aspire to create niches in an increasingly crowded professional milieu. The author offers practical, well-organized, and highly useful suggestions and recommendations for marketing a practice. More important, however, are the chapterson the developmental stages of the career of a mental health professional, the establishment of a professional identity, and the transitions needed to succeed in the current marketplace. Overall, this is an outstanding reference guide for the mental health professional seeking to develop an understanding of basic business and marketing skills.
Doody Review Services
Reviewer: Pierre R. Nunez, PhD (Cermak Health Services)
Description: This guide teaches business skills for developing and marketing an independent clinical practice in mental health. It offers step-by-step guidelines to help clinicians think through such issues as developing a professional identity and choosing an area of specialization as well as creating a business plan and marketing professional services. Sample marketing plans and brochures are provided to illustrate marketing strategies.
Purpose: The author seeks to promote the clinician's ability to succeed in an increasingly competitive, managed care-oriented marketplace by applying basic practices used in small businesses. These help structure and organize the practice-building process.
Audience: The intended audience for this guide consists of advanced trainees in mental health, new practitioners seeking to build independent practices, and experienced clinicians who wish to enhance or rebuild practices eroded by managed care or increased competition in the mental health marketplace.
Features: The guide features specific examples and illustrations of recommended strategies in the practice assessment and development process. The examples include marketing plans, brochures, advertisements, and announcements as well as the selection of an appropriate target audience or client base. The bibliography lists other important resources for materials, advice, and information on practice issues.
Assessment: This guide is a welcome and much-needed resource for independent practitioners and advanced trainees who aspire to create niches in an increasingly crowded professional milieu. The author offers practical, well-organized, and highly useful suggestions and recommendations for marketing a practice. More important, however, are the chapters on the developmental stages of the career of a mental health professional, the establishment of a professional identity, and the transitions needed to succeed in the current marketplace. Overall, this is an outstanding reference guide for the mental health professional seeking to develop an understanding of basic business and marketing skills.
Booknews
Provides mental health care professionals with tools for competing in the contemporary health care marketplace. Addresses such issues as how to identify and position yourself in the mental health arena, the impact of alternative healthcare, marketing strategies, and the changes that have occurred in behavioral healthcare, clinical treatment methodologies, and corporate America. Also includes a long chapter devoted to the increasing prominence of managed care. Annotation c. by Book News, Inc., Portland, Or.
Rating
3 Stars from Doody
Go to: Natural Health Natural Medicine or Its So Much Work to Be Your Friend
Facility Management
Author: Edmond P Rondeau
From the moment it was first published, Facility Management became the ultimate reference for facility and design professionals who want to create a productive workplace that corresponds to the short- and long-term goals of their corporation. This Second Edition provides complete, fully up-to-date information and guidance on the evolving facility management profession that will help facility professionals and their service providers meet and exceed these goals.
Booknews
A comprehensive guide that provides the decision making strategies necessary for facility managers and design professionals to create productive work environments that correspond to the short- and long- term goals of the corporation. It covers long-range planning in facility management; space planning and design alternatives which focus on people and their interaction with new technologies and the environment; successful construction management and renovation projects; and current professional trends and resources for career development. It provides examples, policies, procedures, forms, and exhibits that can be adapted for specific corporate needs. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| 1 | An Overview of Facility Management | 1 |
| 2 | Long-Range and Annual Facility Planning | 64 |
| 3 | Facility Financial Forecasting and Management | 123 |
| 4 | Real Estate Considerations, Analysis, and Planning | 168 |
| 5 | Architectural and Engineering Planning and Design | 300 |
| 6 | Interior Programming and Space Planning | 352 |
| 7 | Construction and Renovation Work | 393 |
| 8 | Maintenance and Operations | 486 |
| 9 | General Administrative Services | 549 |
| 10 | Successful Facility Management | 591 |
| Glossary of Facility Management Definitions and Buzz Words | 606 | |
| Index | 615 |
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