Public Speaking in a Diverse Society
Author: Pat Kearney
This introductory public speaking text integrates discussion of cultural influences on communication with instruction in public speaking theory and practice. Cultural influences are considered in all areas of public speaking, from selecting topics and evidence to using particular styles of verbal and nonverbal communication.
Table of Contents:
PART I. A MULTIRACIAL APPROACH TO PUBLIC SPEAKING 1. A Contemporary Approach to Public Speaking Public Speaking as Extended Conversation Communicating in a Culturally Diverse Society Public Speaking and Critical Thinking 2. Getting Started: Your First Speech Common Goals or Functions of Speeches Modes of Speech Delivery Steps in Preparing Your First Presentation See What You Can Do: A Student’s First Speech Sample Speech 3. The Influence of Culture on Public Speaking The Influence of Culture on Communication Co-Culturally Unique Styles of Speaking PART II. A FOCUS ON THE SPEAKER 4. Developing Confidence: Coping with Your Fears about Public Speaking Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Public Speaking as Extended Conversation Communicating in a Culturally Diverse Society Public Speaking and Critical Thinking 2. Getting Started: Your First Speech Common Goals or Functions of Speeches Modes of Speech Delivery Steps in Preparing Your First Presentation See What You Can Do: A Student’s First Speech Sample Speech 3. The Influence of Culture on Public Speaking The Influence of Culture on Communication Co-Culturally Unique Styles of Speaking PART II. A FOCUS ON THE SPEAKER 4. Developing Confidence: Coping with Your Fears about Public Speaking Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Public Speaking and Critical Thinking 2. Getting Started: Your First Speech Common Goals or Functions of Speeches Modes of Speech Delivery Steps in Preparing Your First Presentation See What You Can Do: A Student’s First Speech Sample Speech 3. The Influence of Culture on Public Speaking The Influence of Culture on Communication Co-Culturally Unique Styles of Speaking PART II. A FOCUS ON THE SPEAKER 4. Developing Confidence: Coping with Your Fears about Public Speaking Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Common Goals or Functions of Speeches Modes of Speech Delivery Steps in Preparing Your First Presentation See What You Can Do: A Student’s First Speech Sample Speech 3. The Influence of Culture on Public Speaking The Influence of Culture on Communication Co-Culturally Unique Styles of Speaking PART II. A FOCUS ON THE SPEAKER 4. Developing Confidence: Coping with Your Fears about Public Speaking Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Steps in Preparing Your First Presentation See What You Can Do: A Student’s First Speech Sample Speech 3. The Influence of Culture on Public Speaking The Influence of Culture on Communication Co-Culturally Unique Styles of Speaking PART II. A FOCUS ON THE SPEAKER 4. Developing Confidence: Coping with Your Fears about Public Speaking Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Sample Speech 3. The Influence of Culture on Public Speaking The Influence of Culture on Communication Co-Culturally Unique Styles of Speaking PART II. A FOCUS ON THE SPEAKER 4. Developing Confidence: Coping with Your Fears about Public Speaking Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
The Influence of Culture on Communication Co-Culturally Unique Styles of Speaking PART II. A FOCUS ON THE SPEAKER 4. Developing Confidence: Coping with Your Fears about Public Speaking Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
PART II. A FOCUS ON THE SPEAKER 4. Developing Confidence: Coping with Your Fears about Public Speaking Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Communication Apprehension as a Common Reaction Causes of Public Speaking Anxiety Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Dealing with Communication Apprehension 5. Being a Credible and Ethical Speaker The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
The Power of First Impressions Establishing Speaker Credibility Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Being Perceived as an Ethical Public Speaker PART III. A FOCUS ON THE AUDIENCE 6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
6. Analyzing and Adapting to Diverse Audiences Identifying Your Target Audience Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Analyzing Your Audience Adapting to Your Audience 7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
7. Listening Actively Understanding the Listening Process Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Speaker-Audience Reciprocity Common Obstructions to Effective Listening PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
PART IV. PREPARING THE TEXT OF YOUR SPEECH 8. Selecting and Researching Your Topic Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Selecting a Topic Researching Your Topic Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Selecting Only the Best Supporting Material 9. Organizing and Outlining Your Speech Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Why Organize? “Making Sense” as a Function of Culture Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Using Different Logics to OrganizeYour Speech Outlining Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Sample Speech Outline 10. Introductions and Conclusions Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Beginning Your Speech Ending Your Speech Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Strategies to Grab and Motivate Your Audience Strategies to Avoid 11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
11. Informing Diverse Audiences: Speaking to Inform Speaking to Inform Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Organizing and Outlining an Informative Speech Strategies for Increasing Informational Effectiveness See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
See What You Can Do: A Student’s Informative Speech 12. Speaking to Persuade Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Goals and Types of Persuasive Speeches Considering the Audience Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Organizing and Outlining a Persuasive Speech Sample Speech Outline Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Nine Strategies for Persuading See What You Can Do: A Student’s Persuasive Speech 13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
13. Generating Arguments The Basics of the Reasoning Process Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Common Patterns of Reasoning Evaluating the Soundness of ArgumentsPart V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Part V. A Focus on Speech Delivery 14. Verbal Communication: Making Every Word Count Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Speak to Be Understood Speak to Show Strength Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Speak to Include, Not Alienate Speak to Be Noticed and Quoted 15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
15. Nonverbal Communication: Making Every Gesture Count Look Like a Public Speaker Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Use Your Body Effectively Look at Your Audience Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Keep Your Audience Interested Use Your Voice to Your Advantage Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Practice Being Nonverbally Immediate 16. Developing Your Own Rhetorical Style Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Discovering Your Own Rhetorical Style Personal Communication Styles Well Suited to Public Speaking Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Gender-Based Communication Styles 17. Using Visual Aids Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Visual Aids in Public Speaking Types of Visual Aids Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Presenting Your Visual (And Audio) Aids Using a Computer to Enhance Your Presentations Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Guidelines for Effectively Using Visual Aids 18. Special Occasion Speeches and Group Presentations Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Ceremonial Speeches Other Types of Specialized Public Presentations Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Speaking in Groups In every chapter: Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Chapter Review Questions for Critical Thinking and Review Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Appendix: Sample Speeches Glossary Credits Name Index Subject Index
Credits Name Index Subject Index
Subject Index
Book about: Wild Brews or Egyptian Cooking
Problems and Materials in Federal Income Taxation
Author: Sanford M Guerin
This popular casebook continues to focus on the fundamentals of income taxation and take a realistic problem—solving approach to a potentially frustrating course. The only book organized around the taxing formula, PROBLEMS AND MATERIALS IN FEDERAL INCOME TAXATION, Fifth Edition, now incorporates recent legislative changes.
Guerin and Postlewaite blend explanatory text with short, realistic problems to guide students through the complex tax system, one step at a time:
gross income
deductions
taxable income and different tax rates
Each chapter opens with a content overview that helps set the stage for the discussion. Notes, problems, and self—contained sections make the material easily accessible and readily understandable.
As it enters its Fifth Edition, PROBLEMS AND MATERIALS IN FEDERAL INCOME TAXATION retains the strengths that have made it so effective:
more than 200 brief problems explore difficult concepts and cover federal income tax developments
collected readings expertly highlight the components of the taxing system
careful, coherent structure brings clarity to the subject
Teacher's Manual includes answers to every problem in the book
In addition to the legislative changes, the Fifth Edition also features:
a fully revised selection of cases
rewritten conceptual material to make learning as painless as possible
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