Managerial Economics
Author: William F Samuelson
The right tools to guide real decisions When you're climbing a mountain, you have to carefully consider every step if you want to reach your goal. You need to know how your tools will actually perform on the mountain. It also helps to have a trusted guide who knows the way.
The same holds true in today's highly competitive, global business environments. The decisions managers make are more complex and critical than ever before. You need to understand how to use economic analysis techniques to make real business decisions.
When it comes to making real-life decisions based on sound economic analysis, there is no better guide than Samuelson and & Marks's Managerial Economics, 5th Edition. Featuring many detailed, real-world examples, as well as strong coverage of decision making under uncertainty, game theory, and international topics, this practical text equips you with the right tools you need to make smart decisions.
New in the Fifth Edition
* Updated and revised chapters on making decisions under uncertainty (Chapters 8 and 9).
* New discussions of behavioral economics, including such issues as bounded rationality, sunk-cost fallacies, decision-making heuristics and biases, and the winner's curse.
* Updated and expanded coverage of corporate incentives and governance.
* Incorporates new developments in the areas of technological change, network economies, and internet economics.
* Updated applications and revised end-of-chapter problems.
Table of Contents:
| Ch. 1 | Introduction to economic decision making | 1 |
| Ch. 2 | Optimal decisions using marginal analysis | 29 |
| Ch. 3 | Demand analysis and optimal pricing | 79 |
| Ch. 4 | Estimating demand | 134 |
| Ch. 5 | Forecasting | 182 |
| Ch. 6 | Production | 214 |
| Ch. 7 | Cost analysis | 252 |
| Ch. 8 | Decision making under uncertainty | 307 |
| Ch. 9 | The value of information | 351 |
| Ch. 10 | Perfect competition | 397 |
| Ch. 11 | Monopoly | 436 |
| Ch. 12 | Oligopoly | 469 |
| Ch. 13 | Game theory and competitive strategy | 514 |
| Ch. 14 | Regulation, public goods, and benefit-cost analysis | 570 |
| Ch. 15 | Asymmetric information and organizational design | 629 |
| Ch. 16 | Bargaining and negotiation | 678 |
| Ch. 17 | Auctions and competitive bidding | 716 |
| Ch. 18 | Linear programming | 754 |
| Ch. 19 | Capital budgeting | 799 |
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Investing in Reits: Real Estate Investment Trusts
Author: Ralph L Block
Drawing on more than thirty years of successful investing experience with REITs, Ralph L. Block has created the ultimate REIT guide. This third edition, fully updated, explains the ins and outs of this attractive asset class in an uncomplicated style that makes it easy for novice and professional investors, as well as financial planners and investment advisers, to find what they need to know.
Table of Contents:
| Introduction | 1 | |
| Part I | Meet the REIT | 4 |
| Chapter 1 | REITs: What They Are and How They Work: An essential framework for investors | 6 |
| Chapter 2 | REITs versus Competitive Investments: How they stack up against common stock, bonds, and utilities | 22 |
| Chapter 3 | Today's REITs: A revolution in real estate investing | 40 |
| Chapter 4 | Property Sectors and Their Cycles: From apartments to malls, office buildings to prisons | 54 |
| Part II | History and Mythology | 88 |
| Chapter 5 | REITs: Mysteries and Myths: Setting the record straight | 90 |
| Chapter 6 | A History of REITs and REIT Performance: From the trials of the 1960s to the rebirth of the 1990s and beyond | 108 |
| Part III | Choosing REITs and Watching Them Grow | 138 |
| Chapter 7 | REITs: How They Grow: Growing cash flows and dividends | 140 |
| Chapter 8 | Spotting the Blue Chips: Types of REITs and investment styles | 170 |
| Chapter 9 | The Quest for Investment Value: Methods to value REIT stocks | 208 |
| Chapter 10 | Building a REIT Portfolio: Choosing the right mix of REIT investments | 232 |
| Part IV | Risks and Future Prospects | 254 |
| Chapter 11 | What Can Go Wrong: It pays to know the pitfalls | 256 |
| Chapter 12 | Tea Leaves: Where Will REITs Go from Here?: New opportunities for today's investors | 284 |
| Resources | 320 | |
| Continuing-Education Exam: for CFP Continuing Education Credit and PACE Recertification Credit | 353 | |
| Index | 361 |
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