Principles of Public Speaking or Cause for Concern

Principles of Public Speaking

Author: Kathleen German

Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world.

 

Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. This brief but comprehensive text also offers students the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.

 

New to the Sixteenth Edition

• New easy-to-find section on web resources.  This extensive coverage of how to use and evaluate electronic sources keeps students up-to-date on the latest information about using technology effectively for research.
• Now includes an extensive discussion on using PowerPoint slides.  This new coverage discusses how to design exciting, eye-catching slides and strategies for incorporating them seamlessly into a presentation. 
• Contains updated examples throughout, including those that reflect greater cultural diversity, changes in technology, and the latest research in public speaking.
• New Chapter (Ch. 16) discussesgroup-based speeches, including team presentations and responding to questions and objections.

 

Praise for Principles of Public Speaking

 

This text is different from its competitors because of its brevity and concrete, functional discussions. It is very useful in a wide range of public speaking-oriented courses, general speech requirements, or business speaking, where the primary emphasis is on performance . . .

 

–Mary L. Mohan, SUNY Geneseo

 

 

The section on culture and cultural diversity is outstanding.  It helps me to get all of the students interested in learning about each other’s cultures.

 

--William F. Ferreira. Houston Community College Southwest

Interesting textbook: The Road to Monticello or Undaunted Courage

Cause for Concern: Results-Oriented Cause Marketing

Author: Stephen Adler

The cause marketing process partners a charitable organization with a business organization and results in benefits for the three key stakeholders: charity, business, and customer. The charity get income it would not normally receive. The business is partnered with a charity and is viewed in a positive light while serving more customers. The customer's cause or charity receives funds that it would not ordinarily get. Cause for Concern describes how this process works.

Table of Contents:

1	A business case for cause-related marketing	3
2	Building your business's case for cause-related marketing	15
3	Win/win philosophies for cause-related marketing partnerships	21
4	Expanding the bandwidth of cause-related marketing and diversity	31
5	Retails case study	51
6	America on the move and PepsiCo case study	63
7	BMW and Komen Foundation's "ultimate drive" case study	71
8	The fight against cardiovascular disease case study	75
9	The evolution of smoking case study	87
10	Best practices	101
11	Opportunities in cause licensing	113
12	The charity brands marketing monitor and index	121
13	Building the action plan	129