Wednesday, December 17, 2008

Mathematics and Mathematica for Economist or On Deadline

Mathematics and Mathematica for Economist

Author: Cliff J Huang

Mathematics and Mathematica for Economists integrates the computer algebra system, Mathematica, with an array of mathematical topics that are used to analyze systems that arise in business and economics.



Table of Contents:
Preface
1Introduction to Mathematica1
2A Review of Calculus38
3Vectors81
4Matrices113
5Systems of Linear Equations169
6Eigenvalues and Eigenvectors202
7Real Quadratic Forms231
8Multivariable Differential Calculus261
9Taylor Series and Implicit Functions319
10Concave and Quasiconcave Functions345
11Optimization392
12Mathematical Programming442
13Ordinary Differential Equations492
14Systems of Differential Equations553
15Difference Equations600
AppMathEcon Package645
Index659

Book review: Incredible Edible Gluten Free Food for Kids or 1500 Calorie A Day Cookbook

On Deadline: Managing Media Relations

Author: Carole M Howard

"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text." With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results.

Booknews

Advice on managing media relations from the authors' combined six decades of experience as public relations practitioners in the corporate and nonprofit worlds. This third edition includes expanded coverage of international public relations, new information on how the Internet has affected the practice of media relations and thoughts on effective use of the media to change opinions and behaviors. Annotation c. Book News, Inc., Portland, OR (booknews.com)



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