Studying Organizational Symbolism or Attracting Equity Investors

Studying Organizational Symbolism: What, How, Why?, Vol. 39

Author: Michael Owen Jones

Gaining a better understanding of the way organizations work through the study of the symbols connected to them is the subject of Studying Organizational Symbolism. Michael Owen Jones briefly discusses the most obvious symbolic aspects of organizations--corporate logos, office sizes, use of titles--but focuses on the less obvious but crucial aspect of expressive forms of symbolism--storytelling, institutional jargon, and workplace personalization, among others. Jones carefully defines organizational symbolism and then explains the various methodologies that assist the researcher in documenting it. Finally, he examines the symbolism inherent in doing research on organizations. Researchers interested in any facet of organizational studies will find Studying Organizational Symbolism to be a useful and necessary guide.

Booknews

This thin volume is a pocket guide to understanding symbols found in organizations, and the methodologies to study them. Jones (folklore and history, U. of California) demonstrates specific techniques for identifying and examining various symbolic "domains" such as office architecture, workplace jargon, corridor art, and executive suite folktales. The questions is left to the reader whether the symbols grow from tradition or power, and so is interesting in its nascent inquiry into the nearly unconscious constructs of a working life. Lacks an index. Paper edition (0220-1), $9.50. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Series Editors' Introduction
	Acknowledgments and Dedication
1	What Is Organizational Symbolism? How and Why Study It?	1
2	Getting Started	16
3	Observing Performances, Stylistics, and Meaning Making	24
4	Inquiring About Symbolism, Feelings, and Aesthetics	34
5	Recording Performances Versus Reconstructing Texts	45
6	Being Aware of the Symbolics of Research	56
	References	63
	About the Author	73

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Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan

Author: Evan J Douglas

Attracting Equity Investors is designed to help entrepreneurs successfully obtain equity capital. This book discusses how to evaluate a business concept from an investor's perspective and then moves to practical issues such as how to strategically position, prepare, and present the business plan. It recognizes that there is very real competition for the funds that are available. To obtain funding, the entrepreneur must stand out among the competitors. He or she must tell a compelling story in a very convincing manner and be able to answer confidently all questions posed by the potential investor. But more than simply obtaining the funding, the entrepreneur's objective should be to obtain the funding on the best terms possible. Therefore, this book is about organizing your business, writing and presenting a winning business plan, and showing that the management team is the right group of people to be taking that business opportunity forward toward fruition. Attracting Equity Investors is the definitive "getting equity capital" book. Attracting Equity Investors is appropriate for college-level courses in entrepreneurship, business plan writing, new venture funding, strategic management, organizational studies, marketing, economics, and technology management. It will also serve as an excellent resource for entrepreneurs who are actively seeking funding and need to know how to go about it, effectively and economically.

Booknews

Designed to help entrepreneurs gain funding for the launch and/or expansion of their new business venture. The authors focus on issues prior to and following the submission of the business plan to a prospective investor rather than on the actual business plan itself. They discuss sources of early-stage financing, roles and equity shares in the new venture, evaluating the business from the investor's perspective, the three-stage communication strategy, presenting and defending the business plan, and valuing the business and negotiating the deal. Intended as a resource for entrepreneurs as well as a textbook for courses in business plan writing, new venture funding, strategic management, organizational studies, marketing, economics, and technology management. Annotation c. by Book News, Inc., Portland, Or.